Board of Directors

Click on photos for full bios.

Troy Applegate

Board of Directors

Troy Applegate is Head of Commercial Mortgage Lending for Commercial Banking at JPMorgan Chase. In this role, Troy oversees the commercial real estate term lending activities of the bank. Prior to this, Troy was Division Executive where he led a variety of credit and capital markets teams including Chief Underwriter for Commercial Term Lending and Chief Credit Officer for the Commercial Real Estate Construction Group. With more than 30 years of banking experience, he has originated, securitized and sold assets throughout the US and Canada.

A graduate of Fort Hays State University, Troy earned a bachelor's degree in business with a major in Finance. Outside of work, Troy enjoys spending his time team roping, raising horses and going to the lake with family. Troy and his wife Connie live in Celina, TX.

Charly Crawford

Board of Directors

Born and raised in Canby, Oregon Charly Crawford grew up with his dad who was a bareback rider and the self-proclaimed biggest team roping fan on earth.

Charly’s father, Chuck always had good horses and was one of the reasons the crossfire rule was implemented.

Growing up in the Northwest, the summers were always fun because guys like Mike Beers, Allan Back, Jake Barnes, Clay Cooper, and Leo Camarillo would come rope at their house.

Due to the average rainfall being so significant, they could only rope about 4 months of the year outdoors. Chuck had a roping club where there were weekly practices and monthly jackpots.

Charly always got to rope with guys that gave him no choice but to rope the best he could. He made the amateur finals before he made the high school finals. He and his dad would jackpot together, and Charly even did his first roping school at the age of 12.

It took winning for Charly to take roping seriously and once he was accustomed to winning, he never looked back.

“I paid my fees for the Dummy Ropings by picking up beer cans around the arena”

Before moving to Arizona to attend college at Central Arizona in Casa Grande, Charly took home a state championship and made the National High School Rodeo finals three times.

Bill Force

Board of Directors

Bill brings a solid military and law enforcement background to the American Military Celebration Board of Directors. He has 22 years of U.S. Marine Corps service, retiring with the rank of Lieutenant Colonel.

Bill also has 17 years of law enforcement experience. His service to the community continues today due to Bill’s position as a K9 handler and Vice President of the Search One Reserve Team.

Bill is educated with a B.S degree in criminology and a Masters degree in flight test technology.

Bill values his volunteer work and has served on a number of other boards including the Airborne Law Enforcement Association and the Helicopter Association International.

Bill’s passion for team roping and having veteran support go hand in hand being a part of AMC.
“I see a tremendous value in combining roping with veteran/first responder support through AMC. I’m excited to see the growth of AMC and the benefits it provides to the participants and recipients.”

Peggy Jones

Board Secretary/Treasurer

As Board Secretary/Treasurer, Peggie creates, maintains and distributes minutes of board meetings, manages the board’s finances, and ensures effective management of the organization's records. She brings 44 years of administrative experience to the board, with 37 years dedicated to local business Mallory Screenprint & Embroidery in Joshua. She applies her knowledge, experience and organizational skills to make a positive impact on the board’s quest to grow our events, and make dreams a reality.

Peggie is passionate about community involvement. She’s been volunteering and fundraising for local organizations for over 30 years. She was elected and serves as President of Lone Star Patriots, she is a Trustee for Aptitude Inventory Measurement Services (AIMS) and is a contract Secretary & Timer for North Texas High School Rodeo Association (NTHSR). Her commitment to listening, collaborating and using a caring approach make her approachable, fun and easy to work with.

When she’s not busy with her full-time job and community commitments, you’ll find Peggie spending time with her family, children and grandchildren. She also enjoys riding, camping, boating, swimming and quilting.

Amanda Shaffer

Board of Directors

My name is Amanda Shaffer, and I have spent the majority of my existence consumed by the western way of life. Having traveled all over my home state of New Mexico living the dream of a young rodeo athlete competing at every junior and high school rodeo gave me the drive to continue the pursuit into the collegiate and amateur events. I was never crowned with a championship title, but my appreciation for the sport and the athletes that became professionals only grew stronger as I continued life outside of the arena.

I landed at West Texas A&M University in 2008, where during my first week at finishing the higher education achievement in life I was tasked with doing a job shadow. For this, I chose to accompany the Marketing Department at AQHA and have never again second-guessed my career calling.

Because of seeing the creativity and hearing the brainstorming behind ways a horse, jockey, and breeder are perceived to our industry I have been able to be a part of some great things. After graduating on the Dean’s List from WTAMU I took a position as the Marketing Assistant at Ruidoso Downs Racetrack and Casino, moving back to Texas I worked as a project manager for an agency that handled accounts like Pyranha Fly Spray, Parelli Natural Horsemanship, Road to the Horse, and other miscellaneous accounts. Each job was a stepping stone to accomplishing more and more within myself and my career. In 2012 I joined the team at Cowboy Publishing Group as the Marketing Manager and traveled to events all over the country promoting the iconic Western Horseman brand, meeting clinicians, famous stallions, trainers, and seeing some of the most amazing horsemanship. From there, I was offered the challenge of becoming a Live Events Marketing Manager for the Professional Bull Riders (PBR). I spent three years learning some of the most complex marketing strategies you can imagine and when the curtains closed on the 2018 Iron Cowboy event at AT&T Stadium I, along with a solid team of individuals had the largest one-day event in PBR history, beating all revenue and attendance goals to date.

The sport of rodeo and all of the events included in the sport is where my passion lies, in 2019 and 2020 I held the title of Director of Rodeo Marketing for The Cowboy Channel. Because of my passion for the sport and my involvement in a rodeo with the magnitude of The American I choose to extend my expertise and experience to those in the industry that are paving the way for other young rodeo athletes living the dream and those who want to create more events within our sport.

For Donation and Sponsorship Information please contact:
Amanda Shaffer
Ace High Strategic Marketing
amanda@acehighsm.com
817-757-2276